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This is America - Milan Design Week

This is America - Milan Design Week

This is America - Milan Design Week

Client

Client

Aditions

Aditions

Type

Type

Physical Exhibition

Physical Exhibition

,

,

Digital Marketing

Digital Marketing

Year

Year

2022

2022

About

About

During Milan Design Week 2022, Alcova hosted "This Is America," an exhibition curated by Aditions in collaboration with Hello Human, with support from Canoa. The exhibition featured 15 American design practices, aiming to showcase the diversity of contemporary American design and challenge traditional perceptions of American designers

During Milan Design Week 2022, Alcova hosted "This Is America," an exhibition curated by Aditions in collaboration with Hello Human, with support from Canoa. The exhibition featured 15 American design practices, aiming to showcase the diversity of contemporary American design and challenge traditional perceptions of American designers

Credits

Alma Lopez

Creative Director / Founder

Elizabeth Wert

Creative Director / Founder

Kevin Chung

Motion Graphic Designer

Kevin Chung

Renders / Animations

Quote

The SF-based experience design studio Aditions and our supporters, Canoa, the design-tech platform, presented THIS IS AMERICA, a survey of America’s diverse creative voices and a reflection on what American design is today. The show was our attempt to re-chart the territories, labels and previous conceptions of ‘American design’.

Jenny Nguyen Founder, Hello Human. PR